Privacy Policy

Data we Process

a) Access information

When you visit our website, personal data is processed in order to display the content of the website on your terminal device.

In order for the pages to be displayed in your browser, the IP address of the terminal device you are using must be processed. In addition, there is further information about the browser of your end device.

We are obliged by data protection law to also ensure the confidentiality and integrity of the personal data processed with our IT systems.

For this purpose and out of this interest, the following data is logged on the basis of a balancing of interests:

• IP address of the calling computer (but anonymized by shortening the octets)
• Operating system of the calling computer
• Browser version of the calling computer
• Name of the retrieved file
• Date and time of the retrieval
• Amount of data transferred
• Referring URL

The shortened IP address is stored in a log, which is deleted after 7 days at the latest. We can no longer establish a personal reference from the beginning.

The data is also used to identify and correct errors on the Internet pages.

The legal basis for the processing of this data with regard to mere visitors to this website is Art. 6 para. 1 lit. f) DSGVO. Our interest here is to ensure the integrity, confidentiality and availability of the data processed via these internet pages.

b) Contact information

If you e-mail us or use our contact form, you are transmitting your personal data to us for the purpose of an inquiry. We will process this data on the basis of Art. 6 para. 1 lit. b) GDPR, either for the fulfillment of an existing contractual relationship or for the implementation of pre-contractual measures.

We will store the data as long as it is necessary for the processing of your request. Subsequently, we will delete the data if no further business relationship arises from the contact.

c) Newsletter subscription

We offer you a newsletter in which you will be informed about current events, existing and new products, as well as offers. If you would like to subscribe to the newsletter, you must provide a valid e-mail address.

If you subscribe to the newsletter, you agree to receive the newsletter and the explained procedures. The legal basis for the processing of your data and the use for the newsletter mailing is Art. 6 para. 1 lit. a) GDPR.

Revocation and termination: You can revoke your consent to receive the newsletter at any time and thus cancel the newsletter subscription. After your cancellation, your personal data will be deleted. Your consent to receive the newsletter will expire at the same time. At the end of each newsletter you will find the link to cancel.

The newsletter is sent using “MailChimp”, a newsletter sending platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA.

The email addresses of our newsletter recipients, as well as their other data described in the context of these notes, are stored on MailChimp’s servers in the USA. MailChimp uses this information to send and evaluate the newsletter on our behalf. Furthermore, according to its own information, MailChimp may use this data to optimize or improve its own services, e.g. to technically optimize the dispatch and display of the newsletters or for economic purposes to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.

Legally, the use of Mailchimp constitutes a transfer of your personal data. Since the IT systems used by Mailchimp are located in the USA – as is the company – there is a disclosure of data to a recipient in a non-secure third country. Different data protection framework conditions apply in the USA. In terms of data protection law, an appropriate level of data protection must be ensured when processing data in a non-EU member state such as the USA. In the case of Mailchimp, this is ensured through the use of the EU standard contractual clauses that we have concluded with Mailchimp. The EU standard contractual clauses are still fundamentally effective even after the aforementioned ECJ ruling.
In the specific case, we currently have no justified reason to believe that Mailchimp cannot fulfill its contractual obligations under the agreed EU standard contractual clauses.

d) Cookies

These Internet pages use cookies. The use of cookies makes it possible to optimize the website in terms of the user and to provide user-friendly services. Cookies are small text files that are stored on your computer system. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your terminal device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit. If cookies are set, they collect and process certain user information such as browser and location data and IP address values to an individual extent. Cookies are automatically deleted after a specified period of time, which may vary depending on the cookie.

In part, the cookies serve to simplify the visit to the website by storing settings. If personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b) GDPR either for the execution of the contract or in accordance with Art. 6 para. 1 lit. f) GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit. In the case of cookies that are not necessary but for the purpose of marketing measures and their tracking, cookies are processed on the basis of consent pursuant to Art. 6 (1) a) DSGVO. I.e. you must give your consent in advance to the processing and use of these cookies. For this purpose, we use a so-called consent management tool (often also called “cookie banner”), via which you have the option to change your decision at any time.

The following cookies are used by us:

Furthermore, we would like to point out that you can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. This is described in the help menu of each browser, which explains how you can change your cookie settings. Please note that if you do not accept cookies, the functionality of our website may be limited.

e) Web analysis – use of Matomo

On this website, data is collected and stored using the web analytics service software Matomo (www.matomo.org), a service of the provider InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand, (“Matomo”) based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes pursuant to Art. 6 (1) lit. f DSGVO. Pseudonymized user profiles can be created and evaluated from this data for the same purpose. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the cache of the site visitor’s Internet browser. Among other things, the cookies enable the recognition of the Internet browser. The data collected using Matomo technology (including your pseudonymized IP address) is processed on our servers. .

The information generated by the cookie in the pseudonymous user profile is not used to personally identify the visitor to this website and is not merged with personal data about the bearer of the pseudonym.

If you do not agree to the storage and analysis of this data from your visit, then you can object to the storage and use below at any time by mouse click. In this case, a so-called opt-out cookie is stored in your browser, which means that Matomo does not collect any session data. Please note that the complete deletion of your cookies means that the opt-out cookie is also deleted and may have to be reactivated by you.

f) Google Webfonts

We use Google Fonts from Google Inc (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website.

We use the Google Fonts so that we can present our entire online service as beautifully and consistently as possible. According to the Art. 6 para. 1 lit. f) DSGVO, this already constitutes a “legitimate interest” in the processing of personal data.

When you visit our website, the fonts are reloaded via a Google server. Through this external call, data is transmitted to the Google servers. In this way, Google also recognizes that you or your IP address is visiting our website. The IP is stored for 24 hours at Google.

The data is automatically transmitted to Google when the page is called up. To delete this data prematurely, you must contact Google support. Data storage you prevent in this case only if you do not visit our site.

Which data is basically collected by Google and what this data is used for, you can also read on their website.

g) Application procedure

We process the applicant data only for the purpose and within the scope of the application procedure in accordance with the legal requirements. The processing of applicant data is carried out for the fulfillment of our (pre)contractual obligations in the context of the application procedure within the meaning of Art. 6 (1) lit. b) GDPR.

The application procedure requires applicants to provide us with applicant data. This includes personal details, contact addresses and the documents belonging to the application, such as cover letter, CV and certificates. In addition, applicants may voluntarily provide us with additional information. By submitting their application to us, applicants consent to the processing of their data for the purposes of the application process in the manner and to the extent set out in this privacy policy.

Applicants can send us their applications via e-mail. However, please note that e-mails are generally not sent in encrypted form and applicants must ensure encryption themselves. We can therefore accept no responsibility for the transmission path of the application between the sender and receipt on our server. Instead of applying via the online form and e-mail, applicants still have the option of sending us their application by mail.

In the event of a successful application, the data provided by the applicants will be processed and stored by us for the purpose of handling the employment relationship.

If the application is not successful, the applicants’ data will be deleted. Applicants’ data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time. Subject to a justified withdrawal by the applicants, the data will be deleted after the expiry of a period of six months so that we can answer any follow-up questions about the application and meet our obligations to provide evidence under the General Equal Treatment Act (AGG).

h) Facebook, Custom Audiences, and Facebook Marketing Services

On our website, we use the so-called “Facebook Pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. The basis for the processing is your consent pursuant to Art. 6 (1) a) DSGVO. The purpose of the processing is the analysis, optimization and economic operation of our website.

With the help of the Facebook pixel, it is possible for Facebook, on the one hand, to determine the visitors to our online offer as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our
online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called “Custom Audiences”).

With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. With the help of the Facebook pixel, we can further track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).

The Facebook pixel is directly integrated by Facebook when our websites are called up and can save a so-called cookie on your device. If you subsequently log in to Facebook or visit Facebook while logged in, the visit to our online offer will be noted in your profile. The data collected about you is anonymous for us, so it does not offer us any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and can be used by Facebook and for its own market research and advertising purposes. If we should transmit data to Facebook for matching purposes, this data is encrypted locally in on the browser and only then sent to Facebook via a secure https connection. This is done solely for the purpose of creating a comparison with the data encrypted in the same way by Facebook.

Furthermore, when using the Facebook Pixel, we use the additional function “extended matching”, whereby data for the creation of target groups (“Custom Audiences” or “Look Alike Audiences”) is transmitted to Facebook in encrypted form. Further notes.

Furthermore, we use the “Custom Audiences from File” procedure of the social network Facebook, Inc. In this case, the e-mail addresses of the newsletter recipients are uploaded to Facebook. The upload process is encrypted. The upload is used solely to determine recipients of our Facebook ads. In this way, we want to ensure that the ads are only displayed to users who have an interest in our information and services.

The processing of data by Facebook takes place within the framework of Facebook’s data usage policy. Specific information and details about the Facebook pixel and how it works can be found in Facebook’s help section.

You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising. The settings are platform-independent (desktop or mobile).

You can further object to the use of cookies that are used for reach measurement and advertising purposes via the deactivation page of the network advertising initiative and additionally the US website or the European website.

To guarantee data privacy compliance, Facebook has signed EU standard contractual clauses.

i) LinkedIn Insights

We use the “LinkedIn Insight Tag”, a service of LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter referred to as: “LinkedIn”) on our website on the basis of consent (Art. 6 para. 1 lit. a) GDPR).

With the help of the LinkedIn Insight Tag, we can in particular track users’ actions after they have seen or clicked on a LinkedIn advertisement. This procedure is used to evaluate the effectiveness of LinkedIn ads for statistical and market research purposes and can help to optimize future advertising measures.

Statistical, pseudonymous data is transferred to LinkedIn in order to provide us with corresponding statistics on this basis and to be able to show you interest-specific offers. This data is stored in a cookie.
The collected data is anonymous for us, so that we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by LinkedIn, so that a connection to the respective user profile is possible and LinkedIn can use the data for its own advertising purposes, in accordance with the LinkedIn privacy policy: https://www.linkedin.com/legal/privacy-policy.

We have no influence on the scope and further use of data collected by LinkedIn through the use of LinkedIn insights.

You can consent to the aforementioned collection by LinkedIn Insights as well as the use of your data to display LinkedIn ads in our cookie banner.
Settings regarding which types of advertisements are displayed to you within LinkedIn can be made on the following LinkedIn website: https://www.linkedin.com/psettings/advertising.

You can deactivate the LinkedIn Insight Conversion Tool and interest-based advertising by opting out at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

You can also deactivate (all) cookies used for reach measurement and advertising purposes via the following link:

LinkedIn Insights deactivate (https://www.aboutads.info/choices)

Please note that this setting will be deleted when you delete your cookies.

If you use a mobile device, you can activate the setting “No ad tracking” (iOS) or “Disable personalized advertising” (Android) on your device.

j) Leadinfo

We use the lead generation service of Leadinfo B.V., Rotterdam, Netherlands. This recognizes visits by companies to our website based on IP addresses and shows us publicly available information for this purpose, such as company names or addresses. In addition, Leadinfo sets two first-party cookies to evaluate user behavior on our website and processes domains from form entries to correlate IP addresses with companies and improve the services. For more information, please visit www.leadinfo.com. On this page: www.leadinfo.com/en/opt-out you have an opt-out option. If you opt-out, your data will no longer be collected by Leadinfo.

Recipient/Disclosure of Data

Data that you provide to us will not be disclosed to third parties as a matter of principle. In particular, your data will not be disclosed to third parties for their advertising purposes.

However, we do use service providers for the operation of these Internet pages or for other products or services of ours. Here it may happen that a service provider obtains knowledge of personal data. We select our service providers carefully – especially with regard to data protection and data security – and take all measures required by data protection law for permissible data processing.

Data Processing Outside the European Union

In principle, we do not process data outside the European Union (with the exception of the processing mentioned above).

Rights of the Person Concerned

You have the right to obtain information about the personal data concerning you. You can contact us for information at any time.

In the case of a request for information that is not made in writing, we ask for your understanding that we may require proof from you that you are the person you claim to be.

Furthermore, you have a right to rectification or deletion or to restriction of processing, insofar as you are entitled to this by law.

Finally, you have a right to object to processing within the scope of the law. The same applies to a right to data portability.

Deletion of Data

As a matter of principle, we delete personal data if there is no need for further storage. A requirement may exist in particular if the data is still needed to fulfill contractual services, to check and grant or defend against warranty and, if applicable, guarantee claims. In the case of statutory retention obligations, deletion will only be considered after expiry of the respective retention obligation.

Right of Appeal to a Supervisory Authority

You have the right to complain about the processing of personal data by us to a data protection supervisory authority.

Amendment of this Privacy Policy

We will revise this data protection notice in the event of changes to this website or other occasions that make this necessary. You will always find the current version on this website.